QCAD 2025 STUDY GUIDE
FUTURE PROOFING CREATIVE CAREERS FOR A DYNAMIC WORLD.
This project aimed to develop a bold promotional guide for QCAD, a design and arts university based on the Gold Coast. The goal was to strengthen QCAD’s brand identity by appealing to future students with dynamic, disruptive, and engaging visual communication.
To resonate with a diverse audience, I focussed on visually communicating a shared ambition: building successful, fulfilling careers in the creative industries beyond graduation.
