PRODUCT DESIGN
PRODUCT DESIGN
VEIL SKIN is a conceptual SPF brand designed to make sun care not only necessary, but desirable. Grounded in minimalism, refinement, and luxury, the brand speaks directly to image-conscious 20–35-year-olds through quiet confidence and timeless design.
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VEIL SKIN was created as a response to the beauty industry’s youth-centric focus. By reframing SPF as empowerment rather than repair, the brand positions sun protection as a daily ritual of self-care.
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By addressing the reality that sun damage is the leading cause of premature ageing, VEIL SKIN reframes sunscreen as a preventative, skincare ritual. The clean, conceptual storytelling affirms authenticity and gives users agency over their relationship with ageing.
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Guided by user research this project demonstrates how minimalist branding, paired with conceptual storytelling, can create emotional engagement and elevate sun protection from obligation to aspiration.
BRAND IDENTITY
BRAND IDENTITY
OUR PACKAGING
OUR PACKAGING
THE CAMPAIGN
THE CAMPAIGN
DIGITAL TOUCHPOINTS
DIGITAL TOUCHPOINTS
TESTIMONIALS
TESTIMONIALS
“I usually avoid SPF because it leaves a white cast on my skin. A formula that adapts and feels invisible would make me wear it every day.”
“The branding and packaging make such a difference. If it feels premium, I’m more likely to use it daily.”
“Most sunscreens feel greasy and interfere with my makeup. Veil’s formula sounds like a dream, exactly what I’ve been looking for.”
